Half-day, in person or remote
AI Literacy Workshop
The workshop, worked examples in your own domain, a usage-policy starter and a governance checklist.
- Deliverable
- The workshop, delivered
Work
AI-in-marketing course facilitation for a university continuing-education programme
- Client
- A university continuing-education programme
- Sector
- Higher education
- Engagement type
- Curriculum design and facilitation
Client anonymised at the client's discretion. Reference available on request under NDA.
The situation
A continuing-education programme for working professionals wanted a practical course on using AI in marketing, taught by someone who had done it rather than read about it.
What we were asked to do
Design the curriculum and deliver the course to working professionals.
What we did
- 01
Design for practitioners
The course was built around the participants' own marketing problems, with worked examples they could take back to work the next day.
- 02
Deliver
The course was delivered as part of the programme's continuing-education offering.
What was built
- A course curriculum on AI in marketing for working professionals
- Worked examples and exercises in the participants' own domains
What it produced
- The programme has a delivered course and its materials. This engagement is the origin of the firm's AI Literacy Workshop.
Client anonymised at the client's discretion. Reference available on request under NDA.