Work
Client anonymised at the client's discretion. Reference available on request under NDA.
A regional bank with customer engagement spread across campaigns, channels and teams, and no single view of what was working or what to do next for a given customer.
Prototype an AI-assisted engagement ecosystem: an executive view, lead scoring, next-best-action, campaign surfaces and the assistant that ties them together.
Lead scoring surfaces its contributing factors. A score a human cannot explain to a customer or a regulator is not a score the bank can use.
The executive dashboard carries an AI narrative summary generated from the underlying figures, not from a prompt about them, so that the summary cannot say what the data does not.
Public campaign microsites, gamified missions and a campaign ROI simulator made the prototype something an executive could try, not a deck.
Client anonymised at the client's discretion. Reference available on request under NDA.
Information Technology Consulting
A build-ready PRD with requirement IDs, data model, non-functional requirements and acceptance criteria: the same artefact the firm writes for its own products.